How To Avoid The Top 7 Mistakes Restaurant Owners Make

If you are a restaurant owner or a bar owner, you already know restaurant industry is one of the most challenging industries to break into as a business owner. As diversified as it is, the over-saturation of the food service field leads to stiff competition.

This competition, compounded with the general obstacles of ownership, make opening a restaurant a nightmare if you don’t know what you’re doing. Restaurant startups require colossal time and capital investments that often prove to be unattainable or unmanageable.

For these reasons, it is no surprise that 75% of restaurants fail after the first few years. Furthermore, many of those that “survive” do not necessarily obtain desirable success to make it worthwhile after considering opportunity costs. Why then, would anyone dare enter this type of business?

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10 Things You Are Doing Wrong With Paid Facebook Ads

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old female Dental Hygienists who live in Newport Beach, CA and like the show “Game of Thrones”.

Of course, with great targeting power comes great responsibility.

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