Developing your business is no easy task. Thankfully, technology frequently comes to your aid, diminishing the workload and automating menial tasks. However, it’s almost never free, and resources of small companies tend to be very limited. There is no way around it – sooner or later you will be forced to spend some on solutions that will help you grow and keep up the pace with your competitors.
If you are a restaurant owner or a bar owner, you already know restaurant industry is one of the most challenging industries to break into as a business owner. As diversified as it is, the over-saturation of the food service field leads to stiff competition.
This competition, compounded with the general obstacles of ownership, make opening a restaurant a nightmare if you don’t know what you’re doing. Restaurant startups require colossal time and capital investments that often prove to be unattainable or unmanageable.
For these reasons, it is no surprise that 75% of restaurants fail after the first few years. Furthermore, many of those that “survive” do not necessarily obtain desirable success to make it worthwhile after considering opportunity costs. Why then, would anyone dare enter this type of business?
According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”
The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as 35-year-old female Dental Hygienists who live in Newport Beach, CA and like the show “Game of Thrones”.
Of course, with great targeting power comes great responsibility.
1. DETERMINE WHICH PLATFORMS YOUR BRAND SHOULD BE ON
Some may assume that from my recommendations, I want you to be on all the platforms you possibly can. But that’s not necessarily the case. In fact, I don’t think any brand needs to be on every platform. But, I also don’t think they should automatically be on the most popular ones.
Repost from Gary Vaynerchuck,
I guess what I want to really drill home is I just don’t understand how in 2017 people don’t realize that if they’re not producing written content, audio, or video for these 15 platforms, SoundCloud, Spotify, iTunes, Google Play, Facebook, Youtube, Instagram, Snapchat, Twitter, Medium, Pinterest, Tumblr, etc. I just don’t understand how they think they’re still relevant.
Here are 5 simple steps to improve your sales in 2017.
Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain.
Maybe your mother’s birthday is coming up, and Facebook’s showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram’s promoting Chrysler dealerships.
Whatever the subject, you’ve seen ads like this. You’ve wondered — maybe worried — how they found their way to you.
Facebook, in its omniscience, knows that you’re wondering — and it would like to reassure you. The social network just revamped its ad preference settings to make them significantly easier for users to understand. They’ve also launched a new ad education portal, which explains, in general terms, how Facebook targets ads.
YouTube Statistics – 2017
Youtube launched February 14th, 2005 by Steve Chen, Chad Hurley, and Jawed Karim. Now it is the 3rd most visited website in the world.
Whats that got to do with Facebook advertising, you ask? Well, I’m going to show you how you can save a buttload of money on your campaign costs!
The click that costs a buttload of $$$
It’s a common mistake that we see new advertisers making all the time with Facebook ‐‐ that is using the Boost Post Button to blast their ads out to users. That’s a big no, no in my book!
Are you looking to improve the ranking on your Google My Business page?
Google Local/Google Maps/My Business pages have been around for a few years now. Here is Google’s clear guidelines for how they rank these listings:
- Ensure business address is listed correctly in Google Maps
- Link to your authoritative website from your My Business Page
- Completely fill in all information on your My Business Page
- List your business name, address and phone number on the page
- Establish a strong presence online and ensure your business name, address and phone number is listed consistently across third party websites like YellowPages, Yelp & Foursquare
- Encourage customers to review your business