Developing your business is no easy task. Thankfully, technology frequently comes to your aid, diminishing the workload and automating menial tasks. However, it’s almost never free, and resources of small companies tend to be very limited. There is no way around it – sooner or later you will be forced to spend some on solutions that will help you grow and keep up the pace with your competitors.
If you are a restaurant owner or a bar owner, you already know restaurant industry is one of the most challenging industries to break into as a business owner. As diversified as it is, the over-saturation of the food service field leads to stiff competition.
This competition, compounded with the general obstacles of ownership, make opening a restaurant a nightmare if you don’t know what you’re doing. Restaurant startups require colossal time and capital investments that often prove to be unattainable or unmanageable.
For these reasons, it is no surprise that 75% of restaurants fail after the first few years. Furthermore, many of those that “survive” do not necessarily obtain desirable success to make it worthwhile after considering opportunity costs. Why then, would anyone dare enter this type of business?
Whats that got to do with Facebook advertising, you ask? Well, I’m going to show you how you can save a buttload of money on your campaign costs!
The click that costs a buttload of $$$
It’s a common mistake that we see new advertisers making all the time with Facebook ‐‐ that is using the Boost Post Button to blast their ads out to users. That’s a big no, no in my book!
Are you looking to improve the ranking on your Google My Business page?
Google Local/Google Maps/My Business pages have been around for a few years now. Here is Google’s clear guidelines for how they rank these listings:
- Ensure business address is listed correctly in Google Maps
- Link to your authoritative website from your My Business Page
- Completely fill in all information on your My Business Page
- List your business name, address and phone number on the page
- Establish a strong presence online and ensure your business name, address and phone number is listed consistently across third party websites like YellowPages, Yelp & Foursquare
- Encourage customers to review your business
In today’s article, I’m going to call you out, make you feel uncomfortable and a little bit silly, for making a common mistake with your Facebook advertising that’s costing you WAY more money than you should be spending.